Prestige Flowers · United Kingdom
Catch the Bouquet: the popup that became a game
A branded mobile game with real prizes, including up to £2,000 and event tickets, that replaced a flat discount popup.
- +47%conversion
- 89%leaderboard return
Gamification services that pay for themselves
We design and build branded games, loyalty mechanics and live activations that give customers a reason to stay, play and buy. Strategy, game design, development and analytics, all in one team.
- plus 47% conversion uplift for Prestige Flowers
- Built for Mahou San Miguel and Prestige Flowers
Proof
Prestige Flowers swapped a discount popup for our game. Here is what changed.
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+47%
Conversion uplift for players vs. non-players
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2+ min
Longer average time on site
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5×
Higher brand recall than static display ads
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89%
Return rate for leaderboard players
What we build
Six ways to make your brand playable
Every project starts from the number you want to move. Then we pick the format that moves it with the least friction for your customers.
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Branded games and advergames
Custom mini-games built around your products and characters, playable on web, iOS and Android. Ideal for launches, seasonal campaigns and replacing tired discount popups.
Best for e-commerce, FMCG and retail
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Loyalty and retention mechanics
Points, streaks, levels, badges and leaderboards built into your app, store or membership program, so customers always have a reason to come back.
Best for apps, subscriptions and loyalty programs
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Prize campaigns and instant wins
Campaigns with real prizes, instant-win moments and leaderboards that collect first-party data and drive repeat visits all season long.
Best for seasonal promotions and launches
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Live event and arcade activations
Branded games on arcade cabinets, LED screens and kiosks that turn your stand into the busiest spot at the event.
Best for trade shows, festivals and brand events
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Training and onboarding games
Serious games and AR and VR simulations that make product, onboarding and safety training engaging, measurable and actually finished.
Best for HR, retail staff and industrial teams
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Gamified apps and platforms
Membership, community and creator platforms with progression, rewards and challenges designed into the core experience, not bolted on.
Best for startups, communities and creators
Gamification by industry
Proven patterns for your market
The mechanics change with the audience. These are the formats we reach for first in each industry.
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E-commerce and retail
Play-to-unlock discounts, product games and prize leaderboards that replace popups and lift conversion at checkout.
Our work: Prestige Flowers, +47% conversion
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Food and beverage
Event games and campaign games that put the brand straight into people's hands, at the venue and on their phones.
Our work: Distri Bros for Mahou San Miguel
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Events and experiential
Arcade cabinets, touchscreens and multiplayer games that create queues instead of walk-bys, with leaderboards that keep people around.
Typical use: trade show and festival stands
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Apps and subscriptions
Streaks, levels, quests and rewards that grow daily active users and give subscribers a reason to stay another month.
Typical use: onboarding quests and daily rewards
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HR, training and onboarding
Quests, simulations and team leaderboards that make training stick, with AR and VR where hands-on practice matters.
Typical use: product training and safety drills
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Media, publishing and creators
Games that promote books, shows and creators, turning fans into players who unlock exclusive rewards along the way.
Our work: Mio's Grand Adventure and Mystic Space
Mechanics we design with
- Points
- Levels
- Badges
- Leaderboards
- Streaks
- Quests and challenges
- Instant wins
- Prize draws
- Referral loops
- Progress bars
- Collectibles
- Daily rewards
The dopamine loop
Chasing a score and beating it is a reward static banners never deliver, especially with a real prize on the line.
The endowment effect
A discount people win feels more valuable than one they are handed, so they are far more likely to use it at checkout.
Social proof
Leaderboards and shared scores turn one visit into a reason to come back, compete and bring friends.
How a project runs
From idea to launch, measured at every step
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01
Discover
Your goals, your audience and the one KPI that matters most: conversion, retention, sign-ups or recall.
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02
Design
Game concept, mechanics and a reward economy that pays for itself. We prototype early so you can play it first.
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03
Build
Unity, WebGL or native. Light, fast and tested on real phones before a single customer sees it.
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04
Launch and measure
Analytics from day one, tuning of rewards and difficulty, and a results report you can take to your board.
Case studies
Gamification in the wild
Real campaigns for real brands. See all our work
Mahou San Miguel · Spain
Distri Bros: a branded arcade game for a live event
A custom game played on an arcade cabinet at Mahou San Miguel's event, so guests played the brand instead of walking past it.
Read the case studyGamification FAQ
What brands ask us first
Have a different question? Ask us directly, we reply within one business day.
What does a gamification agency do?
A gamification agency designs and builds game mechanics into products and marketing, such as branded games, points, levels, leaderboards and rewards, so customers stay longer, come back more often and buy more. SkangoGames combines game designers, artists and engineers, so strategy, design, development and analytics are handled by one team.
Does gamification really increase conversion?
When it is designed around a clear goal, yes. Prestige Flowers replaced a discount popup with our Catch the Bouquet game and saw a 47% conversion uplift among players, more than two extra minutes on site, five times higher brand recall than static display ads and an 89% return rate for leaderboard players.
Do we need an app, or can the game run on our website?
Both work. Web games run instantly in the browser with no download, which is ideal for campaigns and popups. Native iOS and Android apps make sense for loyalty programs and long-running games. We recommend whichever option removes the most friction for your audience.
How much does a gamification project cost?
It depends on scope. A focused campaign game costs far less than a full loyalty system inside an existing app. After a short call we send a proposal with a clear scope, timeline and price, so you know exactly what you are paying for before any work starts.
How long does a gamification project take?
Smaller campaign games can launch in a matter of weeks, while loyalty systems and multi-platform games take longer. We prototype early so you can play the core idea before full production, and we plan every launch around your campaign dates.
Can the game connect to Shopify, our app or our CRM?
Yes. We integrate games with Shopify and other e-commerce platforms, mobile apps, email and SMS tools, and analytics, so wins turn into discount codes, sign-ups and measurable revenue.
Start a project
Let's gamify your next campaign
Tell us the number you want to move and who your customers are. We reply within one business day with first ideas.