Video: Case study walkthrough
See how Club iGlobal works and what the discount experience looks like for members across Georgia.
Direct link: youtube.com/watch?v=vSJMA3ZKekI
The challenge: scattered deals, no single hub
Discounts in Georgia were everywhere—and nowhere at once. Restaurants ran their own promotions. Fashion brands posted limited-time codes on social media. Family outings, zoo visits, and entertainment venues each had separate offers with no easy way to discover or redeem them.
Users needed a trusted, single app where membership unlocks real savings across everyday categories—not another coupon site buried in browser tabs or forgotten screenshots.
1. The solution: Club iGlobal
SkangoGames designed and built Club iGlobal—a discount membership app for the Georgian market that unifies partner stores, categories, and exclusive offers in one polished mobile experience. Tamaz Skangeli, CEO of SkangoGames, shaped the product vision from the first brief: a platform that feels premium, scales as new partners join, and keeps members coming back whenever they dine out, shop, or plan a day out.
What members get inside the app
- Category browsing across restaurants, fashion, fun, zoo, and broader lifestyle verticals
- Partner store listings with clear discount terms and redemption paths
- Membership benefits that turn occasional coupon hunting into a daily habit
- Discovery flows that surface relevant offers based on what users actually want to do
- Mobile-first UX built for on-the-go decisions—lunch nearby, weekend plans, last-minute shopping
2. Categories & partner network
Club iGlobal is built around how people actually spend—not a single vertical. The catalog spans the categories members care about most:
- Restaurants: dining discounts at partner venues across Georgia
- Fashion: savings on clothing, accessories, and retail partners
- Fun & entertainment: activities, leisure, and experience-based offers
- Zoo & family: outings and attractions made more accessible through membership perks
- Lifestyle & services: a growing network of additional partners as the platform expands
3. User experience: browse, discover, redeem
The app is designed so savings feel effortless—not like homework. Members open Club iGlobal, pick a category, explore partner offers, and redeem discounts when it matters. Clean navigation, fast load times, and visual hierarchy keep the focus on value, not friction.
- Clear categories so users find restaurants, fashion, or family outings in seconds
- Partner trust through consistent branding and transparent offer details
- Repeat visits driven by fresh deals and a catalog that grows over time
- Home-screen habit—the app stays installed because it pays for itself
4. Technical delivery: performance and scale
From strategy to launch, Tamaz Skangeli aligned product scope with partner onboarding and member growth. Our CTO, Otar Japaridze, applied the same performance discipline SkangoGames uses on games and apps: if the first screen feels slow, users uninstall. On the engineering side, the team built Club iGlobal for:
- Fast catalog browsing as partner count and categories grow
- Store-ready compliance on App Store and Google Play from day one
- Scalable architecture to add new verticals and partners without rebuilding the core experience
- Reliable redemption flows so discounts work when members arrive at a partner location
"Performance. If an app takes five seconds to load, the user is gone." — Otar Japaridze, CTO, SkangoGames
"A discount app lives or dies on discovery—categories have to be obvious, offers have to be trustworthy, and redemption has to work the first time." — SkangoGames Engineering Team
5. Lessons for discount & lifestyle platforms
- Unify discovery: One hub beats scattered coupons—members return when everything lives in one place.
- Design for categories: Restaurants, fashion, and family outings are different mindsets; navigation should reflect that.
- Build for habit: Savings apps win when opening the app becomes part of everyday planning.
- Partner at scale: A platform architecture that grows with the network is essential from launch.
Conclusion: savings that fit real life
Club iGlobal turns fragmented promotions into a membership experience Georgians can rely on—whether they're choosing a restaurant, updating their wardrobe, planning family fun, or visiting the zoo. For brands building consumer platforms in local markets, a custom app is how you own the relationship and deliver value every day.
Download Club iGlobal
Join the membership app and start saving across restaurants, fashion, entertainment, and more.
Building a consumer or discount platform?
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