Video: Case study walkthrough
See how the campaign came together and what it looked like for shoppers in the wild.
Direct link: youtube.com/watch?v=M7_YkxM9eh8
The problem: the “death” of the 10% discount popup
In modern e-commerce, many shoppers have developed “banner blindness.” Standard popups that offer a flat 10% discount are often dismissed immediately. They feel transactional, forgettable, and rarely build an emotional connection with the brand.
For Prestige Flowers, a leader in the UK floral industry, we wanted to do something different. The goal was not only to offer a promotion—we wanted to earn attention and make the moment memorable.
1. The strategy: gamification vs. interruption
Most marketing interrupts the user. Gamification invites them to take part. We built a custom “Catch the Bouquet” game, integrated directly into the Prestige Flowers journey so it felt native—not bolted on.
Real prizes—not only a discount code
The app gave players something tangible to aim for beyond a single promotion: a headline prize of up to £2,000, event tickets, and additional rewards alongside in-game perks. That mix of aspiration (big win) and immediacy (playable rewards) helped pull people past “another popup” and into repeated sessions.
The psychology behind it
- The dopamine loop: Chasing a high score and achieving it triggers a reward response that static banners rarely replicate—especially when a real prize pool is on the line.
- The endowment effect: When someone “wins” a 15% discount through play, they tend to value that reward more than a generic code—making them more likely to use it at checkout.
- Aspirational rewards: Tiered and grand prizes (cash-scale value, tickets, and more) give a reason to come back, share scores, and stay in the brand’s orbit after the first visit.
2. The results: decoding the ROI
We track business impact—not just “fun.” The Prestige Flowers campaign produced clear, directional results:
3. Technical excellence: why frictionless UX matters
Our CTO, Otar Japaridze, drives a simple mandate: performance. If install or first launch feels slow, the shopper is gone before they ever play. This experience was optimized for:
- Lean app funnel: The campaign used a downloadable app; we kept install size, store flow, and cold start tight so discovery turned into gameplay without unnecessary steps.
- Instant integration: Seamless handoff of the “win” state into the Shopify / e-commerce cart.
- Scalability: Architecture ready for heavy traffic spikes on peak gifting days like Valentine’s Day.
“Performance. If a game takes five seconds to load, the user is gone.” — Otar Japaridze, CTO, SkangoGames
4. How your business can lift sales with gamification
You do not need to be a global florist to use the same levers. Three mechanics work across many verticals:
- Data capture: Trade leaderboard or high-score entries for email or SMS opt-ins (valuable zero-party data).
- Instant gratification: Use instant-win mechanics to nudge immediate checkout.
- Tiered rewards: Better play unlocks better offers—encouraging repeat sessions and return visits.
Conclusion: stop spending, start engaging
If your business is tired of burning budget on ads that do not convert, it may be time to change the game—literally. Interactive experiences can earn attention, lengthen sessions, and tie emotion to your offer in ways popups cannot.
Ready to gamify your ROI?
Book a strategy call with SkangoGames. We’ll map a playable experience to your funnel, your stack, and your busiest seasons.
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